Comet

D2C Sneaker Brand

Website design for an aesthetic-driven brand that is trying to create an ecosystem around artist collaboration, exclusive drops, and a marketplace for preloved sneakers.

Industry

Services

UI UX Branding

D2C Retail

Location

Bangalore, IN

About the project

Comet launched in 2023 to blend street aesthetics with a spaceship saga, highlighting sneaker art, craftsmanship, and community. The website’s clean interface, bold visuals, and seamless navigation enhanced user engagement, making product exploration more immersive. A streamlined checkout process and optimized cross-selling further improved the shopping experience, driving higher conversions and order value.

Click here to view website.

Design process

  • 1. Research & Analysis

    We surveyed the target audience using questionnaires to comprehend their pain points and needs. Additionally, a competitor analysis was conducted to glean insights on preferences and market positioning.

  • 2. Information Architecture

    We focused on intuitive navigation, and streamlining the checkout process to ensure a seamless user experience from browsing to purchase within 60 seconds.

  • 3. Wireframing & Prototyping

    We prioritised a clean aesthetic and user-friendly journey with minimal scrolling. It incorporates contrasting CTAs, relevant graphics, and expressive typography to improve engagement.

  • 4. Usability Testing

    Our testing involved evaluating navigation, checkout process, and mobile responsiveness. Feedback from users helped refine the user experience and optimise conversion rates.

  • 5. Visual Design & Style Guide

    The style guide included a vibrant color palette, stylized modern typography, dynamic product imagery, and a playful layout to evoke a sense of strong aesthetic and exclusivity.

Style Guide