Comet

D2C Sneaker Brand

Website design for an aesthetic-driven brand that is trying to create an ecosystem around artist collaboration, exclusive drops, and a marketplace for preloved sneakers.

Industry

Services

UI UX Branding

D2C Retail

Location

Bangalore, IN

The Brief

Comet started out in 2023 and the idea was to craft a visually captivating website that embodies street aesthetics with a spaceship saga, accentuate product uniqueness, and craftsmanship, and tell a compelling narrative about sneaker art, community, drops, and the brand's essence.

Click here to view website.

Value Added

The site showcases a clean and smooth interface for seamless navigation. Enticing banners and usage of bold colors compelled users to check out the products more and were also able to checkout within 60 seconds and the conversion rate increased by 45%. With the optimum usage of cross-selling widgets, the order value also significantly increased by 25%.

25%

Increase in average order value

45%

Increase in conversion rate

60sec

Average checkout time

Design process

  • 1. Research & Analysis

    We surveyed the target audience using questionnaires to comprehend their pain points and needs. Additionally, a competitor analysis was conducted to glean insights on preferences and market positioning.

  • 2. Information Architecture

    We focused on intuitive navigation, and streamlining the checkout process to ensure a seamless user experience from browsing to purchase within 60 seconds.

  • 3. Wireframing & Prototyping

    We prioritised a clean aesthetic and user-friendly journey with minimal scrolling. It incorporates contrasting CTAs, relevant graphics, and expressive typography to improve engagement.

  • 4. Usability Testing

    Our testing involved evaluating navigation, checkout process, and mobile responsiveness. Feedback from users helped refine the user experience and optimise conversion rates.

  • 5. Visual Design & Style Guide

    The style guide included a vibrant color palette, stylized modern typography, dynamic product imagery, and a playful layout to evoke a sense of strong aesthetic and exclusivity.

Style Guide