Cult Fit
Fitness Brand
Social media strategy and content creation for one of the biggest fitness brands of India to build an engaging community with motivational content on fitness, nutrition and well-being.
Social media strategy
Content creation
Social media management
Industry
Services
Fitness Brand
Location
Bengaluru, India
The Brief
To strategise on a social media plan that leads to community development, highlight company updates and employee engagement.
Click here to view the social pages.
Value Added
The plan included categorising content buckets for Instagram into awareness, fitness, fun, trending and topical. Once the buckets locked, deep research and analysis was done to help ideate and create a repository of ideas. For linkedin, we collaborated to highlight employee milestones and company initiatives through a monthly calendar.
15%
Increase in organic growth on LI
22%
Increase in viewership on IG
You prioritize life when you get into fitness. One can always say, “I want to look like this!” without prioritizing what they eat, how they move, or why they should create a habit. Being one of the biggest fitness platforms in India, cult knows how to do it right! Sweat, and transform have been cult’s moto ever since it began. Cult is all about unlocking fitness levels and getting better at life.
