WNTR

D2C Travel Accessory Brand

WNTR's website design blends minimalist elegance with functionality, reflecting its modern travel philosophy. It aims to create an immersive and tasteful experience for users looking for quality pieces for their journeys.

Industry

Services

UI UX

D2C Retail

Location

Bangalore, IN

The Brief

WNTR was launched in 2024 with a vision to craft a sleek, minimalist website that highlights exceptional craftsmanship and innovative travel design. The site tells a compelling story of modern exploration, blending style and functionality for every journey.

Click here to view website.

Value Added

The site showcases a clean and smooth interface for seamless navigation. Enticing banners and usage of bold colors compelled users to check out the products more and were also able to checkout within 55 seconds and the conversion rate increased by 39%. With the optimum usage of cross-selling widgets, the order value also significantly increased by 35%.

35%

Increase in average order value

39%

Increase in conversion rate

55sec

Average checkout time

Design process

  • 1. Research & Analysis

    We surveyed the target audience using questionnaires to comprehend their pain points and needs. Additionally, a competitor analysis was conducted to glean insights on preferences and market positioning.

  • 2. Information Architecture

    We focused on intuitive navigation, and streamlining the checkout process to ensure a seamless user experience from browsing to purchase within 60 seconds.

  • 3. Wireframing & Prototyping

    We prioritised a clean aesthetic and user-friendly journey with minimal scrolling. It incorporates contrasting CTAs, relevant graphics, and expressive typography to improve engagement.

  • 4. Usability Testing

    Our testing involved evaluating navigation, checkout process, and mobile responsiveness. Feedback from users helped refine the user experience and optimise conversion rates.

Style Guide